Abstract
China’s E-commerce market is very active. Despite the impact of COVID-19, the market has ushered in major development opportunities. Alongside, the level of intellectual property protection in China is constantly improving. However, there are relatively few studies on intellectual property protection in the field of E-commerce. This study introduces the theory of social cogovernance and explores the construction of China’s E-commerce intellectual property protection system with the participation of collective organizations. Evolutionary game method is applied to model construction. Through numerical simulation, the study analyzes the evolution of E-commerce platform and collective organization strategic choice. The results depict that improving the open space provided by E-commerce platforms for collective organizations and strengthening their public service capabilities can promote the construction of social cogovernance systems. The establishment of reasonable reward and punishment mechanisms can increase cooperation enthusiasm. We also discuss the theoretical and practical implications for governments, E-commerce platforms, and collective organizations, to improve the level of intellectual property protection in E-commerce. This study can provide suggestions for China’s E-commerce intellectual property protection, improve the overall level of intellectual property protection in China, and provide a reference for global E-commerce intellectual property protection.
Highlights
Scientific and technological progress and innovation promote the development of economies and societies. ey are key factors for promoting sustainable competitive advantages of organizations and nations [1,2,3,4,5]
In the process of E-commerce platforms and collective organizations building E-commerce social cogovernance systems to protect intellectual property, two aspects affect the willingness of both parties to cooperate in social cogovernance: the size of the cooperative coefficient provided by the E-commerce platforms for the collective organizations and the strength of the public service capabilities of collective organizations. e greater the cooperative coefficient, the greater the role that the collective organization can play; in addition, the greater the possibility of it choosing to cooperate
When the public service capabilities of collective organizations are stronger, the benefits that the E-commerce platforms can obtain from public services are more; as a result, they cooperate more
Summary
Scientific and technological progress and innovation promote the development of economies and societies. ey are key factors for promoting sustainable competitive advantages of organizations and nations [1,2,3,4,5]. Scientific and technological progress and innovation promote the development of economies and societies. Intellectual property rights, as an important manifestation of science and technology, have been receiving increasing attention. E Chinese government has gained knowledge from developed countries and has been gradually promoting the protection of intellectual property rights. The problem of making and selling counterfeit products and infringing on intellectual property rights in the field of E-commerce has gradually become prominent and caused many disputes [6]. Is has become a major issue that restricts the sustainable and healthy development of China’s E-commerce. Further research is required to protect intellectual property rights in this field. Intellectual property rights are highly technical, and the government and E-commerce platforms have
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