Abstract
The “trust” attribute of health food has intensified the serious information asymmetry problem in the health food market. Moreover, it has strengthened the formation and influence of potential or hidden safety risks of health food, bringing huge impacts on social harmony and stability. Therefore, this study builds a model of health food enterprise production and operation and government regulatory information disclosure from the perspective of consumer participation. The study fully considers the government's policy burdens and the degree of consumer response to food safety regulatory information. Moreover, it aims to explore the evolution mechanism of food enterprise production and operation strategies and government regulatory information disclosure strategies and analyze the evolution process of the government behavior in health food safety regulatory information disclosure. The theoretical derivation and simulation analysis found that the more sensitive consumers are to health food safety regulatory information, the more significant the profitability improvement of enterprises producing quality health food, thus urging the government to make an objective and comprehensive disclosure of health food safety regulatory information.
Highlights
This study builds a model of health food enterprise production and operation and government regulatory information disclosure from the perspective of consumer participation
The dynamic replication equation of evolutionary game theory can be obtained from the perspective of consumer participation to the government's supervision of health food safety risks and health food enterprise selection of behavioral strategy: d dt = (1 − ){[q h + (1 − q)](ph − ch)Qth − [q l + (1 − q)](pl − cl)Qtl + F + (1 − q)Cb}
This study considered the government's policy burdens and the degree of consumer response to food safety regulatory information
Summary
The dynamic replication equation of evolutionary game theory can be obtained from the perspective of consumer participation to the government's supervision of health food safety risks and health food enterprise selection of behavioral strategy: d dt = (1 − ){[q h + (1 − q)](ph − ch)Qth − [q l + (1 − q)](pl − cl)Qtl + F + (1 − q)Cb}.
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