Abstract
Modern science proceeds from the fact that the basis of economic behavior is volitional «controllability», i.e. awareness of the possible consequences of one's action/inaction by a person, on the basis of which the most effective behavioral models, common in a particular socio-cultural community, are formed from the position of satisfying one's needs. This article analyzes the theoretical and practical properties of understanding evolutionarily stable strategies of economic behavior, which at a subconscious level determine the further development of economic relations.
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