Abstract
This qualitative study takes on to gauge the evolution of research culture in Pakistan. Primarily it revolves around SWOT analysis of past, present, and future. It seeks expert opinions of faculty members of the Departments of Humanities, and Management Sciences of COMSATS University Islamabad, Abbottabad Campus on open-ended questions. The study finds a recent emergence of certain features of research culture identified in the literature and foresees it’s further strengthening in the coming days based on some assumptions
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