Abstract

Over the past few years, different online stock brokers have developed a wide variety of web-enabled financial trading systems. End-users of the systems, the stock investors and traders, have been given a choice what online trading system they prefer using, weighing in commission cost and the online research capabilities they pay for when analyzing stocks and mutual funds. After years of assessing online trading systems, it appears that end-user requirements have substantially changed with the evolution of financial markets. Low commission cost and research capabilities are now standard packages available across different online trading systems and are not the competitive features they once were. This research initiative intends to find out evolving end-user requirements for online trading systems and what has been done by systems developers to improve financial trading systems. This research involves the testing and use of three different online trading systems to assess how these systems are addressing end-user requirements.

Full Text
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