Abstract
Taking everything into account, the periodization of Litigation PR evolution in England is mainly determined by the legal rules, procedures and cases as well as the applied PR methods in the litigation communication market of England. These legal historical footprints do mark distinctive periods in the evolution of Litigation PR in London. Based on pieces of primary evidence of this book (e.g. documentaries, interviews and biographies) the main traces induce and confine distinct historical consequences before and after 1992. This chapter intends to present the first period of litigation communication development, the historical evolution of media relations techniques and legal case promotion provided by lawyers and litigation journalism, media coverage of high profile legal cases, in the decades before 1992.
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