Abstract
The beauty of flowers has been noticed by people from all times, leading to the selection and cultivation of various ornamental plants decorating by leaves and flowers. In time, flowers trade became a way to make large profits by increasing the areas planted with flowers.As most economical areas, floriculture imports have (raised) leading to a real competition between domestic producers and stimulating them to adapt to the new markets in the European Union. A very important role in this process was played by the e-commerce which developed a lot recently, being an intermediate between producers, traders and the target customers.The statistical data presented by the National Institute of Statistics (NIS) and the Ministry of Agriculture and Rural Development (MARD) in our country show that flower imports are higher compared to domestic production and export of flowers. In the current crisis, a specialized magazine appeared which tries to give crisis solutions, encouraging the unemployed population in Romania to work in agriculture, in their home country, instead of dedicating their time and energy to farmers from other countries. Therefore, the internal opportunities should be encouraged in the first place, followed by the international collaborations according to the European legislation.
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