Abstract
The whole purpose of marketing an HATP is to ensure the program generates enough in-patient revenue to (1) pay the costs of operation and (2) show a profit or surplus. Whether the budget purse strings are controlled b a board of directors or county commissioners, either taxpayers or directors must be assured the program isn't a white elephant. The HATP must pay its own way if it is to survive for long. The right kind of marketing is the only way to do that.
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