Abstract
Abstract Sociobiology and economics have both been hailed as comprehensive approaches to human behavior. The main objective of this paper is to show that the relationship between these two disciplines is not a competing but rather a complementary one. For this purpose, a model is developed that combines the two efficiency-promoting mechanisms that are exploited in sociobiology and economics, to wit, natural selection and rational choice, respectively. It is argued that individual preferences or utility functions are formed in an evolutionary process that relies both on genetic and cultural transmission. Human behavior is then explained in terms of rational utility maximization subject to the prevailing constraints.
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