Evolution and Hot Spot Analysis of University Public Opinion Analysis from the Perspective of Knowledge Map

Abstract

In this paper, CiteSpace software is used to make statistics and Analysis on the literature related to public opinion research in Colleges and universities in China in recent years collected by CNKI, and visually display and analyze the literature data through the way of knowledge map, and also reveal the research status, research hotspots and trends in this field in a visual way. In recent years, the research in the field of public opinion in Colleges and universities has achieved sustained development, but there is a lack of high impact authors of core categories, and researchers have not formed a certain degree of concern; with the development of the network, the current research direction in this field mainly focuses on campus public opinion, network public opinion, emergency public opinion, new media public opinion, but the research force has not formed a scale We can rely on the new media and network technology to further expand the research of public opinion in Colleges and universities from the perspective of crisis management and ideological and political construction.