Abstract

The analysis of the cognitive processes in response to a narrative as presented in a movie provides an insight into momentary reaction to a single depicted action like a facial expression and an aggregate processing of the entire sequence of events. In this study we report results from fMRI data analyzed by group independent component analysis (ICA) method from a free viewing experiment using a diverse set of movie clips – an animation, a Hollywood and an Indian Hindi movie. The fMRI data were collected from 15 college students as they viewed 5–8min clips from three movies. The movie clips were rated for depiction of emotional expressions, the emotion as per the narrative and the viewer’s own empathy response. The neural correlates attributed to cognitive, motor and emotional empathy were the focus of the study. The methodology of using long duration stimuli in free viewing mode combined with ICA analysis has the potential to tease out spatially distributed but temporally coherent brain activity as demonstrated in this study. The independent components obtained from group ICA method isolated spatial maps with activations which can be safely ascribed to stimulus processing. We found that the activity in the areas attributable to cognitive and motor empathy was comparable for all the three stimuli while certain critical areas for emotional empathy were not noticed for the animation movie. These findings lead to interesting questions on possible differential emotion response in viewer(s) for computer generated actors compared to actors in live-action movies and the role of narrative and exposure to different genre of movies on racial, ethnic and cultural differences in empathy response.

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