Abstract
Critical Discourse Analysis of 206 South Korean peer-reviewed academic journal publications and interviews with managers and volunteers of ecotourism sites extracted from these articles indicate the existence of a distinct, endogenously informed South Korean construct of ecotourism. With regard to the three core criteria of ecotourism, “nature-based” attractions reflect a unity of human and physical environment, profoundly influenced by Confucian, Zen Buddhist, and Taoist philosophy where everything in the universe is one interrelated entity. Secondly, the “education” construct reflects the Confucian concept of self-cultivation for worldly development. Finally, “sustainability” is the Confucian idea of creative transformation for harmony. The South Korean construct of nature is the underlying central principle for all three criteria, leading to important theoretical and managerial implications.
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