Abstract
What should a practitioner know about evidenced-based advertising in the oral health care field? These questions are answered in the self-regulatory advertising forum known as The National Advertising Division (NAD). Advertisers of dental and oral health care products voluntarily submit to the NAD's jurisdiction for a resolution of disputes brought against them by the industry, consumers, and their competitors. This article discusses the workings of the NAD including how evidence is evaluated and analyzed in an advertising law context. Specific examples of evidence-based dental and oral health care cases before the NAD are discussed.
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