Abstract
Higher recruitment and retention levels, lower sickness absence and improved staff morale are only some of the positive outcomes of a strategy adopted by Hertfordshire County Council that received recognition in a work‐life balance award. An on‐line survey conducted by the Department of Trade and Industry’s work‐life balance campaign and reed.co.uk, which surveyed more than 350 applicants in the public sector, revealed that half of them picked flexible working as the benefit they would most look for in their next job. A third said they would choose flexible hours rather than have an extra £1,000 salary a year.
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