Abstract

The article reveals some aspects of the specificity of understanding and formation of meaning in the social sphere. The study of social objectivity, effective communication and interaction with the Others, is a key issue of social hermeneutics, focused on the person in his daily personal and social activities. The analysis of the research of a number of representatives of different sociological directions showed that when they are own specificity, they are conceptually connected and solve one set of problems. It necessarily includes an individual and social subject, communicative, linguistic and extralinguistic aspects, the participation of experience and memory, knowing and taking into account the contexts that create a domain of intersubjective meanings. Everyday life as an area of everyday knowledge and the world, in which a person (inter)acts, is the basis for understanding and organizing socio-cultural meanings, both at the individual and social levels.

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