Abstract
This case study examines how practicing a capsule wardrobe can influence one’s creativity and how this daily activity can contribute to sustainability at the level of the individual users. The focus is on little-c creativity, which highlights everyday creativity practiced through everyday activities, such as dressing. Various capsule wardrobe projects that focus on voluntary simplicity are emerging in the U.S. This study begins with the premise that capsule wardrobes can provide individuals with an opportunity to enhance their creativity by experiencing a limited wardrobe. In addition, such a limited wardrobe could help contribute to a circular fashion economy by reducing the overconsumption of clothing. Seven female volunteers participated in the eight-week capsule wardrobe project. The multiple data collection methods included an online survey, creativity tests, in-depth interviews, and daily journals. In eight weeks, the participants learned about wardrobe strategies and developed innovative dressing habits through creating and managing their capsule wardrobes. The findings show that intrinsic motives, including satisfaction and enjoyment, play important roles in enhancing creativity. Moreover, this project helped the participants to recognize what to purchase, how to wear and care, and how to discard clothes, which can result in a reduction in thoughtless overspending on clothing.
Highlights
Scholars have considered whether one can be trained to be more creative
This study focuses on little-c creativity, highlighting the everyday creativity that results from participating in everyday activities [24]
They confirmed that 33 items were sufficient for seven weeks. They enjoyed the process of creating new ensembles of clothes every day and tried to express their creativity and identity through their daily outfits. The scores of their second creativity tests reflected that their satisfaction and positive attitudes had a beneficial effect on the enhancement of their creativity
Summary
Scholars have considered whether one can be trained to be more creative. Ng, and Lee [1] argued that a person can be taught to think creatively, but creativity as an action cannot be taught. One is not born creative, but one becomes, that is, one is identified as, creative”. Scholars and educators in the field of apparel have especially focused on how to enhance creativity in students. Alexander, and Alexander [3] found that students who are asked to do an activity that stretches the imagination can temporarily increase their creativity performance. Lee [4] stated that problem-solving capabilities are the most important when it comes to creativity. His study showed that insightful problem-solving can increase the capabilities that can enhance creativity in art and design
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