Abstract
Purpose – Describes how a home-improvement company that seeks to “rewrite the rule book in its sector” has opened a dedicated training center whose design replicates customers’ homes where most of its sales take place. Design/methodology/approach – Explains the reasons for the Everest Training Academy, the form it takes and the results it is helping to achieve. Findings – Reveals that the idea behind the training academy is to help the company’s sales people to feel comfortable about selling in people’s homes and to showcase other products than simply windows and doors. Practical implications – Explains that the academy is designed to ensure that staff are respected for their knowledge and professionalism, and feel good about themselves and the position they hold at Everest. Originality/value – Describes a novel design of training academy.
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