Event-Related Potential Correlates of Attention to Mediated Message Processing

Abstract

The aim of this article is to find neural correlates of attention allocated to processing mediated messages. Event-related potentials (ERPs) for auditory distractors were recorded while subjects were engaged in watching a movie telling a short story (audio-video condition) or listening to a radio program describing the same events (audio condition). The amplitudes of the N1 and P3a components for distractors were larger in the audio than in the audio-video condition. The results indicate a stronger orienting response to auditory distractors when listening to the radio than when listening to and watching television. It confirmed predictions of the limited capacity model of motivated mediated message processing (LC4MP), which assumes that the less complex the encoded message, the more attentional resources are left for additional tasks. The largest amplitude of the P3a was observed during the first stage of encoding the message compared to the next stages. P3a amplitude to repeated auditory distractors seems to be a strong indicator of habituation. Results are discussed in the context of LC4MP and perceptual load theory of attention.