Abstract
ABSTRACT This study examines the relationship between event-city image congruence, destination image, and behavioural intentions towards both the destination and the event. Prior to the event, 620 Algerians living outside of the host city (Oran) completed an online questionnaire. The conceptual model was validated using PLS-SEM. The findings indicate that congruence has a positive effect on destination image and all behavioural intentions. The cognitive and affective image of a destination influences the intention to revisit, recommend it, and attend an event.
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