Evangelical Elites’ Anti‐Homosexuality Narratives as a Resistance Strategy Against Attribution Effects

Abstract

While attribution theory expects that beliefs about the origins of homosexuality are directly related to beliefs about the moral acceptability of homosexual behavior, we use content analysis of the popular evangelical magazine Christianity Today to show that evangelical elites have developed a series of anti‐homosexuality narratives that allow them to resist attribution effects. In particular, we find that even when evangelical elites have expressed belief in the physiological origins of homosexuality, such as the influence of genetics and/or prenatal hormones, their negative beliefs about the moral acceptability of homosexual behavior have not varied. We argue, then, that evangelical elites’ anti‐homosexuality narratives provide them with a strategy for influencing rank‐and‐file evangelicals, so that while allowing for a diversity of beliefs about the origins of homosexuality, rank‐and‐file evangelicals still have a viable mechanism for connecting these beliefs—whatever they may be—to negative beliefs about the moral acceptability of homosexual behavior. Our findings thus extend attribution theory, illuminate the potential power of moral narratives, and amplify the need for future research.