Abstract
Current theorizing about message encoding can be seen to reflect a characterization of the phenomenon that is overly static, coherent, and uniplanar, including some variations on the uniplanar theme—too verbal, too propositional, and too mentalistic. This paper examines each of these points of received understanding and suggests the need for approaches that are better able to capture the fluid, disjointed, and multiplanar character of messages and message production. The dominant approach to message production, the goals-plans-action framework, is then examined in light of this alternative characterization, with the result being the emergence of a rich set of new conceptual issues and questions. Finally, the potential of a particular theory of message production, second-generation action assembly theory (Greene, 1997), for addressing these issues is examined.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
