Abstract
The article considers the national and cultural specifics of evaluative and quality assessment nominations in the Yakut linguoculture. The results of a free associative experiment highlight the systemic nature of images in a person's linguistic consciousness, as well as the national characteristics of words in the Yakut culture. The experiment materials representing a fragment of a person's verbal memory reveal the systemic nature of associative and semantic connections based on syntagmatic and paradigmatic relationships. It is necessary to associations that have special semantics, including a wide cultural and historical background. Extensive associative and semantic links develop both stable traditions and the peculiarities of mindset: devotion to the origins revealing the deep meaning of each word. Evaluative nominations as part of the language can become the key to understanding a person and their values-based worldview.
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