Evaluation on tour value with comprehensive environmental regulation in Lake Wuli, Wuxi

Abstract

条件价值法是目前环境经济价值货币化评估中最为广泛应用的方法。以无锡市五里湖环境综合整治为例, 在对条件价值法回顾总结的基础上, 通过对受益周边地区居民及外地游客的面对面直接问卷调查, 对周边旅游环境的改善所带来的旅游支付意愿及影响因素进行了评估和分析, 结果表明:(1)游客对五里湖综合整治后总的支付意愿为2.49亿元/年, 比整治前多0.68亿元/年, 占当地旅游总收入的1.49%;(2)游客的支付意愿与其收入成正比, 与其年龄也基本为正相关关系, 而与其受教育程度的关系比较复杂;(3)游客对五里湖景区满意度表现最差的是娱乐设施, 其次是购物、住宿的便利性和水面的表观形象, 表现最好的是空气质量和其安静的氛围。本文最后对本次采用的调查方法与国内外广泛应用的双边界二分式CVM进行了有益的对比和讨论, 并对环境综合整治为当地带来的经济和社会绩效提出了期望, 以期为其相应的政策措施的制定和环境资源资本的运作及管理提供理论依据。;Contingent value method (CVM) has become the most popular method applied in monetary evaluation of economic value of environment by now. Taking the comprehensive environmental regulation of Lake Wuli (Wuxi) for example, based on the review and summary of contingent value method (CVM), the tourists'willingness to pay (WTP) and its influence factors thanks to the improving of the tour environment around the lake were evaluated and analyzed through the face-to-face questionnaire investigation on local residents and endemic visitors. The results showed that:(1)the total WTP of tourists after the comprehensive environmental regulation was 249 million yuan per year, which was 68 million yuan more than that before the comprehensive environmental regulation and accounted for 1.49% of the total income of local tourism;(2)there was a positive correlation between the WTP of the tourists and their income, so as to their age, but when their education degree was considered, the relationship was complicated;(3)the entertainment facilities of Lake Wuli ’s scene got the least satisfaction of tourists, the next was the convenience of shopping and living, as well as the scene of the water surface; on the contrary, the air quality and tranquil atmosphere got the most satisfaction. At last, the survey method used in this paper was compared and discussed with the double bounded dichotomous choice contingent valuation which is broadly applied in relevant fields. The economic and societal performances yielded by the comprehensive environmental regulation were also previewed in order to provide theoretical bases for the establishment of concerned political measurements and the management of regional environmental resource capitals.