Abstract
In the context of rural revitalization, the benign development of traditional village tourism is of great significance to the implementation of Rural Revitalization Strategy in China. Taking Yongfeng Village in Lanzhou as the research object, this paper discusses the evaluation method of vernacular landscape attraction. Through the research on the internal and external environment and historical culture of Yongfeng village, this paper constructed the rural landscape attraction system and evaluation index. With the help of the effective data of the questionnaire survey, this paper made an empirical calculation of the rural landscape attraction intensity of Yongfeng Village by using the methods of AHP and factor analysis. The results show that: (1) the protection and rational use of historical and cultural resources is the core content to improve the attractiveness of rural tourism landscape; (3) the internal space is the connotation externalization of the attraction of rural landscape, Renovating the historical built-up environment is the material basis for attracting tourists’ in-depth experience. Therefore, the effective way to enhance the attraction is to activate and integrate the material and non-material rural landscape resources of traditional villages.
Highlights
In April 2012, the Ministry of housing and urban rural development and other four ministries and commissions jointly promoted the investigation of traditional villages
From the criteria level, compared with the external space attraction, internal space attraction and historical and cultural attraction, the intensity index of historical and cultural attraction (1.6012) ranks first, indicating that historical and cultural attraction is the most important factor affecting the attraction of traditional village landscape
In the process of rural landscape construction, attention should be paid to the living protection of historical and cultural elements such as folk culture, agricultural seasons, and craftsmanship
Summary
In April 2012, the Ministry of housing and urban rural development and other four ministries and commissions jointly promoted the investigation of traditional villages. Rural landscape can be formed only after a very long evolution, which bears the characteristics of farming culture different from modern urban and rural areas In this context, the traditional village has naturally become a high-quality object of rural tourism development. Li Qingquan et al.[12] constructed an index system from three aspects of traditional architecture, site selection pattern and intangible cultural heritage to evaluate the value of historical and cultural resources and guide the protection and tourism development of traditional villages. The classic theory of tourism area proposed by Liu Binyi et al.[17] is introduced into the research, and the evaluation model of the attraction intensity of traditional village landscape for tourism is established. AHP and factor analysis are used to design a composite evaluation index system to form an evaluation model of traditional village landscape attraction intensity
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