Abstract
This research investigates the design and impact of a new travel demand management approach, namely the Downtown Space Reservation System (DSRS), using a microscopic traffic simulation approach executed in VISSIM. The DSRS is part of a Travel Demand Management strategy that is designed to mitigate traffic congestion in a downtown urban setting. The simulation is conducted according to an experimental design procedure for a revised road network representing downtown Boise, Idaho. The issues that are tested in the simulation include: (1) whether the DSRS improves traffic performance when compared with the case without the DSRS; (2) how the DSRS performs compared with a reservation system that uses a First Come First Serve principle; and (3) how the specific DSRS parameters (such as, the relative importance of throughput versus revenue generation) influence network system performance. Conclusions and future research recommendations are provided based on the insights from the simulation modeling work.
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