Abstract

This study was conducted in the Konya province, which is one of the most important grain production centers of Turkey. The primary data was obtained by questionnaires that were given out to 54 producers. The main purpose of this study is investigating the effects of TMO’s “Appointment System for Procurement (ASP)” on marketing structure of wheat and the decision-making process of farmers. Some general characteristics of the sample farms are as follows; (1) 93% of enterprises are registered to Farmer Register System, (2) registration rate increases as size of enterprises increases, (3) property and land rate (61%) decreases as size of enterprises increases, (4) average parcel number is 8.8, (5) maturity level of product is taken into consideration while determining harvest season of wheat, (6) availability of combine harvester is also an important factor, (7) 77% of producers are not encountering harvest problem, (8) 61% of them sell their products through appointment system of TMO and (9) 36% of them change appointment dates. As a result of factor analysis, we determined 5 factors explaining 79% of the total variance for product marketing condition of producers. The weekend holiday of TMO, small and fragmented parcels and also difficulties in finding combine harvester and in turn problems caused by FRS limitation constitute the first factor. The size of Enterprises was the second factor, the age and education level of producers which is effective in adapting to the appointment system was the third factor. Also, the determination of sale price and institution/person of product was the fourth factor, while the credit-finance structure of the enterprise constituted the fifth factor.

Highlights

  • Offering products to the market in a healthy way in accordance with demand condition is an important dimension of the production process as well as productivity and quality in agricultural production.In this respect, marketing is one of the important branches of agricultural enterprises

  • Konya which is one of the leading cities in grain production in the Central Anatolian Region constitutes the main data of this research

  • The share of wheat in the economy of the region has remained high historically due to the fact that the climatic conditions are favorable and the industrial facilities in the region operate in sectors based on wheat

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Summary

Introduction

Offering products to the market in a healthy way in accordance with demand condition is an important dimension of the production process as well as productivity and quality in agricultural production. In this respect, marketing is one of the important branches of agricultural enterprises. The public sector plays an important role in the marketing of some products, grains and tea. Due to both its importance in meeting the food needs of societies and food crises caused by global climate change, grain production and marketing has gained a special importance recently. The volatility of agricultural product prices will increasingly continue and first of all wheat and other products will be affected by this and the prices of wheat, maize and skimmed milk powder will increase at a rate of

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