Evaluation of the Public Identity and Recreational Value of the Cultural Low Carbon Tourism-Case Studies on the Three Taiwan Cultural Industry Sites

Abstract

With the need of environmental conservation and the global climate change, the issue of low carbon tourism becomes one of the main environmental solutions. Based on the pre-studies for cultural low carbon tourism development by using the expert questionnaires, the public perception was one of the most main factors to influence the development of low carbon tourism in Taiwan. Therefore, the study focuses on the public identity and recreational value for the understanding of cultural low carbon tourism. It also pays attention to survey the public identity for the satisfactions for the local cultural industry and low carbon tourism. The user willingness to pay for the issue was valued by using the contingent valuation method and the results is showed as the public supporting standards. The three study sites, including Sanyi, Yongjing and Songboling, were chosen. They owned rich local cultural industries, and all of them were famous for cultural tourism. For the research process, there are 450 valid questionnaires by using the face to face survey and structural questionnaires, and the pre-test is suitable for the final survey. The major results show that the personal income and occupation were related with other variables, and the potential recreational value was NT145.620 for WTP. In addition, the CVM model is quite suitable for the future predict for low carbon tourism development.