Evaluation of the Preference of Web Browsers Among Undergraduates Using AHP-TOPSIS Model

Abstract

AbstractTechnology has advanced at a rapid speed over the years, causing people to spend a majority of their time surfing the Internet. For the convenience of the users, people come up with a sustainable technology called web browsers. However, many web browsers exist nowadays, and the user's face resides in their ability to select the most suitable alternative. The primary objective of this research study is to determine the priority of the decision criteria in the selection of web browsers among undergraduates by using Analytic Hierarchy Process Techniques for Order of Preference by Similarity to Ideal Solution (AHP-TOPSIS) model. Moreover, this study also aims to identify the most preferred web browsers. The decision alternatives such as Google Chrome, Mozilla Firefox, Internet Explorer, Opera, Safari, and Microsoft Edge are considered in this study. Besides, the decision criteria identified in this study are appearance, extension, speed, web features, technical help and support, and lastly privacy and security. The results show that Google Chrome is the most preferred web browser, followed by Safari, Mozilla Firefox, Microsoft Edge, Opera, and lastly Internet Explorer. Privacy and security, speed, and technical help and support are ranked as the top three influential criteria by undergraduate students. The significance of this study is to analyze web browsers as sustainable technology by determining the most preferred web browser as well as the most influential decision criterion in the selection of web browsers by the undergraduates with the AHP-TOPSIS model. This study remains a reference to enhance the improvements of the web browser as a sustainable technology in order to meet the users’ expectations in the future.KeywordsAnalytic hierarchy process-techniques for order of preference by similarity to ideal solutionWeb browsersSustainabilityRanking