Abstract
here is only one analytical technique at the decision stage in strategy formulation to determine the relative attractiveness and appropriate alternative actions. The technique is the Quantitive Strategic Planning Matrix (QSPM) which forms stage 3 of the formulation strategy. QSPM is a tool that enables strategists to evaluate internal key factors. Conceptually, the QSPM determines the relative attractiveness of various strategies from the extent to which key internal and external success factors are utilized or enhanced. This research begins by analyzing the Kebon Agung village, Ujung Pangkah sub- district and the SME development plan, followed by implementing the next model, the implementation of the strategy model can be reconstructed according to the
 conditions of development. There is only one analytical technique at the decision stage in strategy formulation to determine the relative attractiveness and appropriate alternative actions. The technique is the Quantitive Strategic Planning Matrix (QSPM) which forms stage 3 of the formulation strategy. QSPM is a tool that enables strategists to evaluate internal key factors. Conceptually, QSPM determines the relative attractiveness of various strategies from the extent to which key internal and external success factors are utilized or enhanced. Regarding HR strategy.
Highlights
Kebonagung Village is one of the villages included in the Ujungpangkah sub-district, Gresik Regency which was formerly located east of the highway
The Quantitive Strategic Planning Matrix (QSPM) determines the relative attractiveness of various strategies from the extent to which key internal and external success factors are utilized or enhanced
This research begins by analyzing the Kebon Agung village, Ujung Pangkah sub-district and the SME development plan, followed by implementing the model, the implementation of the strategy model can be reconstructed according to the conditions of development
Summary
Kebonagung Village is one of the villages included in the Ujungpangkah sub-district, Gresik Regency which was formerly located east of the highway. Provide a signal for the opportunity to develop diversification of agribusiness products and mean it can become a new growth area for the region In addition, agro-tourism can be a source of new regional growth in the agricultural sector and the national economy. The development of agro-tourism in Kebon Agung is an effort to diversify the types of tourism objects and at the same time spread tourism to remote areas of the countryside where agricultural areas are located in a broad sense. Until now the effectiveness of the strategy owned by the village of Kebon Agung, Ujung Pangkah sub-district is unknown, while to innovate a product several strategies are needed For this purpose, it is necessary to conduct a scientific study to develop strategies and programs for the development of the agrotourism area
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