EVALUATION OF THE EFFECTIVENESS OF THE IMPLEMENTATION OF CORPORATE AND SOCIAL TECHNOLOGIES IN THE ENTERPRISE AND THEIR IMPACT ON INTELLECTUAL CAPITAL

Abstract

This article is devoted to the analysis of corporate and social technologies in the business environment and the definition of their role in creating the intellectual capital of a modern enterprise. It is proposed to consider the possibility of evaluating the effectiveness of corporate and social technologies from the perspective of implementing the project activities of the enterprise. It is noted that there are difficulties in determining this efficiency, which are associated with the impossibility of carrying out quantitative calculations of the result obtained from socially oriented activities and insufficient information to identify dependencies between the effect of social technologies and the processes of intellectualization of the enterprise. Within the framework of this article, generalized directions for building a future instrumental apparatus for determining the quantitative and qualitative results of CSR implementation are proposed, which in the future will allow forming concretized methods for implementing a systematic intellectual transformation of the enterprise.