Abstract

The article explores the tourism industry and the possibility of improving it. The functions, conditions and factors of tourism development are discussed. On the basis of research, problems have been identified in the development of theoretical and applied research in the direction of the formation and development of the tourism industry in Ukraine. For each country, tourism plays a significant role in stimulating economic development, not only directly in the tourism industry, but also in related industries and other sectors of the economy. The impact of tourism on employment, consumer demand and foreign exchange earnings was highlighted. The role of tourism in the development of the national economy cannot be overemphasized, but the tourism industry has objective prerequisites for its development based on historical, geographical, cultural and economic factors. Specific features of the development of the tourism industry have been identified with a view to identifying opportunities and obstacles to its further development on a long-term basis. The materials of the work are based on scientific works of leading domestic and foreign scientists, legislative acts and normative documents. It has been established that stable development of tourism is possible under conditions of cooperation between the state and business. This is necessary for the design and implementation of programmes that take into account the specificities of the tourism industry. An analysis was made of the current situation in Ukraine and the need to create optimal, rational and advantageous conditions for development was identified. The management of the tourism sector in Ukraine in the context of globalization and Euro-European integration requires the search for non-traditional approaches and new views, the introduction of European norms and standards, that is, the improvement of methods of tourism management, Development and evaluation of models of tourism development in the national and regional economic development system. In order to predict the performance of the activity, the article considers the enterprise of the tourism industry for which it is proposed to use autoregression models, which help to determine the existence of autocorrelation with n-.Delays in purchasing activity of consumers of tourism services.

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