Evaluation of the Development Strategies Village Breeding Center Peranakan Ongole (PO) Cattle Based on Swot Analysis

Abstract

The research revealed that the appropriate strategy for the development of local cattle is influenced by both internal and external factors, such as the age of farmers, the educational level of farmers, the experience of cattle, the main job of farmers, availability of land, knowledge of cattle farm management, use of technology and access to funding, and government support. This researchaims to evaluate the development of the POvillage breeding centerbased on internal and external factors. The research methodology employed involved conducting surveys, interviews, and documentation of cattle farmers, livestock group leaders, and Bojonegoro livestock department officials as sources of information. The method used in this study was purposive sampling. Descriptive quantitative and SWOT analyseswere carefully applied to the available data. The internal factor analysis yielded a total value of 1.03 on the positive X-axis, while the external factor had a value of 0.15 on the positive Y-axis. As a result, the SWOT analysis shows the development ofa PO village breeding centerin quadrant I, which indicated that the program for developinga village breeding centerwas on the right track (aggressive) by continuously implementing growth strategies. Developing the source area for PO cattle has excellent potential to enhance the productivity and quality of PO cattle produced. The development strategy of PO cattle village breeding centershould focus on the potential strength aspect of the capacity of local regions and farmers' support.