Evaluation of the Corporate Governance as a determinant of Customers Satisfaction in the Golf Clubs in Nairobi City and Kiambu Counties, Kenya

Abstract

The purpose of the study was to investigate the role of corporate governances on customer satisfaction in the golf clubs in Nairobi City and Kiambu Counties, Kenya. The study sample was a total of 799 respondents from 15 golf clubs within the study area, drawn from the clubs’ captains, golf managers, professional golf trainers, golfers/customers, and caddies. The cross-sectional descriptive survey was adopted where questionnaires, interviews, observation checklists and secondary sources were used for data collection. The study established a statistically significant relationship between corporate governance and customer satisfaction with a p=0.045<0.05. The study further recommended that good corporate governance should be implemented as an integral part of customers’ satisfaction goal within the golf clubs. Keywords: Corporate Governance, Strategies, Customer Satisfaction, Captains, Golfers