Evaluation of Sustainable Digital Agriculture Marketing Using The AHP Method

Abstract

The increasing world population is estimated to reach about 9.7 billion people by 2050. In this case, intensive good agricultural practices aimed at increasing productivity in agricultural production activities were targeted in order to reach sufficient basic food sources. Agricultural businesses that follow a sustainable agricultural policy will benefit greatly in achieving the level of economic, social and environmental sustainability in the future by using their resources effectively and efficiently. With the increase in yield techniques and good agricultural practices depending on the developments in agricultural technologies, the issue of digitalization will play an important role in the agriculture and marketing sectors. Efforts to solve the problems related to the agricultural sector will make important contributions in the field of sustainable digital agriculture and marketing. In this study, the alternatives related to the use of precision agricultural technologies, the use of digital platform and tools, the use of social media and digital marketing was evaluated by AHP method and it was understood that the use of precise agricultural technologies was in the first place. Keywords: digital agriculture, AHP, marketing, sustainable DOI: 10.7176/JMCR/89-04 Publication date: April 30 th 2023