Abstract
Drawing from the perceived performance theory to justify students' satisfaction is the primary focus of this study for education institutions image brand building. The strength in service delivery quality performance is an essential factor for students' long-term loyalty. Therefore, the purpose of this study is to investigate the relationship between service delivery quality dimensions on student satisfaction. The variables used are administrative support, career placement and employability, academic staff support, institutional factors and information systems with satisfaction among undergraduate students from Malaysian private higher education institutions. This empirical study focused with probability stratified random sampling with the final sample size of 309 students. With the theoretical contribution, this study able to recognise and achieve adjusted R2 .852 indicating that, the model explains 85% of the variance in students satisfaction level with the service delivery quality dimensions used with perceived performance concentration.
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