Abstract
The scope of this study was to evaluate ski center services in Greece. Our research sample consists of n=1,614 visitors in 11 of the largest ski centers in Greece. The 22-item SERVQUAL standard questionnaire has been used, with each item classified based on five quality-assessment dimensions. In order to assess ski center offered services, the Multiattribute Attitude Measurement Model has been used. The values gathered by applying this model were used as reference values for ski center evaluation. Ski centers have then been ranked based on their total attitude score. The paper provides administrative suggestions on improving center offered services.
Highlights
During the last two decades, a series of new ski centers have been established in Greece, like Voras, Elatochori, Pertouli, while others have been modernized, like Seli, 3-5 Pigadia, Falakro and Vassilitsa[1,2]
According to World Trade Organization definition, Winter Sports Destination is a geographical, economic and social unit consisting of all those firms, organizations, activities, areas and installations which are intended to serve the specific needs of winter sports tourists
In order to apply the Fishbein model, the mean values along the 22 questions and five dimensions of the SERVQUAL model were calculated for each ski center
Summary
During the last two decades, a series of new ski centers have been established in Greece, like Voras, Elatochori, Pertouli, while others have been modernized, like Seli, 3-5 Pigadia, Falakro and Vassilitsa[1,2]. The number of active skiers along with non-active skiers for all ski centers in Greece amount to approximately 250.000 visitors every year[3]. Ski centers in Greece are of relatively small size and offer limited customer services. The number of lodgings for visitors who wish to spend the night in ski centers is usually limited and of poor standards. In many cases, this problem is reduced by accommodation provided in the nearby areas. According to World Trade Organization definition, Winter Sports Destination is a geographical, economic and social unit consisting of all those firms, organizations, activities, areas and installations which are intended to serve the specific needs of winter sports tourists
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