Evaluation of salted fish supply chain policy at pasar Lawang Seketeng, Bogor

Abstract

Bogor is one of trading centers of salted fish for Bogor and surrounding areas. Salted fish products are marine fishery products that are salted and dried. Consumers like the products, but in the market, we could find harmful additives in them. The purpose of this research is to analyze the policy of salted fish supply chain from supplier to final consumer and formulate recommendation related to supervision and improvement of salted fish quality in Lawang Seketeng market, Bogor in order to assure that the salted fish products in the market are safe for people’s health. The results show that there are four types of salted fish products supply chain in Lawang Seketeng Bogor market. Based on the results analysis, it shows that the largest marketing margin does not mean the biggest profits for business actors. The choice of supply chain also depends on sales volume, lead-time, capital and warehouse capacity. The results based on confusion matrix also indicate that not all business actors could confirm the existence of dangerous additive content in their products. Based on SMiE-BAG model, monitoring and coaching system need to be implemented by the Bogor City Office of Industry in order to improve the safe supply chain performance for consumers.