Evaluation of Marketing Effectiveness of Chinese Brand Products on Overseas Social Media

Abstract

In recent years, China's e-commerce industry has flourished. The emergence of China's e-commerce market inaugurated a new era in the country’s economy. In 2021, the added value of the digital economy accounted for nearly 40 percent of the country's GDP. Occupying overseas markets for Chinese brand products has become the development goal of many Chinese enterprises. However, Chinese brand products face many problems in foreign marketing. Through a series of in-depth analysis of overseas audience reviews of Li Ziqi's video, this study proposes suggestions on how Chinese brand products can overcome different cultural backgrounds and achieve excellent marketing effects for Chinese brand products on overseas social media.