Evaluation of Katara Cultural Village Events And Services: a Visitors' Perspective

Abstract

Perceived value is understood to be a precursor of visitor satisfaction and loyalty and it is impacted by product quality. The relations between quality, value, and satisfaction have been gaining increasing attention in the marketing and tourism fields. Accordingly, this study examines visitors' evaluations of Katara Cultural Village events and services and their satisfaction. To achieve this aim, a questionnaire was conducted and distributed to 532 visitors in Katara. Results showed that Katara was a successful tourism destination in Doha, which attracts large numbers of visitors with different demographic characteristics. According to respondents, Katara has several social, economic, and environmental impacts, which are mainly positive. The social impacts of Katara seemed to be most noticeable because cultural events and activities represent the core of Katara's model. As mentioned, results showed a high level of visitors' satisfaction with Katara's events and services, with an overall assessment score of 78.6% and 71.3%, respectively. Additionally, the results from one-way ANOVA and t tests revealed that there are no significant differences in visitors' assessment of Katara's events and services between demographic groups in terms of gender, nationality, and age. However, these results contribute to the understanding of event attendee behavior, providing researchers, practitioners, and policy makers in Katara with insights into how to effectively design and manage events.