Abstract
This article takes the macro-environmental sports industry as the research object. Firstly, based on the development and characteristics of the sports industry, the article uses the principle of data envelopment analysis to analyze its input and output efficiency and finds out its current problems. In addition, the SWOT analysis method is used to conduct a comprehensive analysis of the external and internal environment influencing the efficiency of the sports industry and propose corresponding development countermeasures. Through the comparison of efficiency evaluation methods, the data envelopment analysis method is proposed to evaluate SWOT efficiency. Secondly, on the basis of pointing out the guiding ideology and basic principles of the evaluation system, four input indicators and four output indicators are specifically selected to form the SWOT input-output indicator system. Thirdly, we introduce the PEST model, focusing on its extended BCC model and use it to make empirical analysis of the SWOT efficiency of regions and provinces. The analysis results show that the efficiency of regional SWOT is not optimal and that there are problems such as input redundancy and insufficient output. Through further analysis, it is concluded that the main reason for the inefficiency of regional SWOT is the unreasonable SWOT input structure and insufficient output value of high-tech industries. We use the analytical framework of this method to clarify the current macro-competitive environment of the sports industry, and use the constructed index system to determine whether the sports industry environment in a region is good or bad. In the selection of indicators, we must carefully analyze their connotations, so that the evaluation index system can accurately evaluate the region’s sports industry environment.
Highlights
Introduction e PESTSWOTanalysis method in industrial management can analyze the sports industry environment from the macro and micro aspects, determine the strengths and weaknesses of the sports industry itself, sort out external opportunities and threats, and take timely measures to adapt to the dynamic environment to guide sports industrial environment construction [1]
The SWOT analysis method is used to conduct a comprehensive analysis of the external and internal environment influencing the efficiency of the sports industry and propose corresponding development countermeasures. rough the comparison of efficiency evaluation methods, the data envelopment analysis method is proposed to evaluate SWOT efficiency
Irdly, we introduce the PEST model, focusing on its extended BCC model and use it to make empirical analysis of the SWOT efficiency of regions and provinces. e analysis results show that the efficiency of regional SWOT is not optimal and that there are problems such as input redundancy and insufficient output. rough further analysis, it is concluded that the main reason for the inefficiency of regional SWOT is the unreasonable SWOT input structure and insufficient output value of high-tech industries
Summary
Evaluation of Input-Output Efficiency of Sports Industry Based on SWOT-PEST Model. Received 2 November 2021; Revised 27 November 2021; Accepted 29 November 2021; Published 22 December 2021. Based on the relevant data of industrial enterprises’ scientific and technological activities, Carmichael [15] used data envelopment related models and evaluated and analyzed the SWOT input and output efficiency of large- and medium-sized industrial enterprises in various provinces and cities in the country, so as to correctly understand the SWOT of industrial enterprises in various regions. Rough the analysis of the status quo of SWOT input and allocation, 3 input indicators (namely, the number of scientific and technological activity personnel, scientists and engineers, SWOT expenditures) and 3 output indicators (namely, the number of scientific papers, the number of patents granted, the turnover of the technology market) are selected, using the theory and methods of data envelopment analysis to evaluate the country’s SWOT input and output efficiency from a longitudinal perspective, in order to facilitate in-depth research and formulation of the country’s future SWOT input and allocation of science and technology policies, and build an innovative country [19,20,21]. Using the comprehensive analysis method of system analysis, the arrangement and consideration of various environmental factors are matched and combined to obtain a series of alternative countermeasures for the future development of the research object
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