Abstract
The purpose of this study was to determine the success criteria for innovative management in hotel establishments that have a corporate identity in the Turkish city of Giresun as well as to find out the best hotel by ranking them based on the determined criteria. For the study, “Multi-objective Optimization by Simple Ratio Analysis (MOOSRA)” and “Evaluation Based on Distance from Average Solution (EDAS)” methods were used. The results revealed that the success criteria for innovative management are beneficial in increasing operational efficiency, performance, and customer satisfaction. The results also show that managers are well aware of the success criteria for innovative management that should be prioritized, as well as those that are likely to lead to the success of their establishments and keep them ahead of the competition. While “Presenting an Innovative Vision” was found as the most important success criteria, “Use of In-Hotel Information Sources” came out as the least important one. The hotels considered were then ranked following the identified criteria.
Highlights
The concepts of organization and management date back to ancient times and cover every phase of human history
Opinions were sought from a total of 13 experts: managers from hotels with three stars and above operating in Giresun (10), officials from the Directorate of Culture and Tourism (1), and academicians working in the field of Tourism Management at Giresun University (2)
EDAS (Evaluation Based on Distance from Average Solution)
Summary
The concepts of organization and management date back to ancient times and cover every phase of human history. In order to position themselves well with regard to the competition and improve their standing in the current market or venture into a new market, companies often find themselves faced with the prospect of introducing, or incorporating into their operations innovative methods and practices (Tiftik, 2020). Innovative activities, in this context, entail the efforts to develop new technologies, products, services and production processes (Drucker, 2003). Innovative management is essential in drawing an innovation-friendly business model and keeping the firm on a competitive path (Berghman et al, 2013)
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
