Evaluation of fine arts print production with artist’s opinions in contemporary art presentation

Abstract

Fine art printmaking is a process that involves creating multiple original artworks through various printing techniques such as etching, lithography, and screen printing. Printmaking has been a significant art form for many contemporary artists, and its value lies in its ability to reproduce artworks in a way that is more affordable and accessible to a broader audience. In the last three decades, rapidly advancing digital technology has caused radical changes in many social, cultural, and economic fields, including the presentation of contemporary art. This has led to the formation of an innovative attitude among artists, which has transformed and triggered the production of new artworks. Fine art prints, which are considered one of the original printing methods, have become increasingly popular among contemporary artists as a means of bringing their works to wider audiences and generating additional income. Digital technologies offer a new tool for artists, which can be used to create dynamic visual presentations in different spaces and platforms. This innovative attitude that fine art prints bring to the behaviour of today’s artists should be considered alongside other contemporary art presentations. The aim of this article is to investigate the effects of digital printing technology and fine art prints on contemporary artists. To achieve this, in-depth interviews were conducted with 15 participants, including well-known artists and art institution managers, in the contemporary art scene in Turkey. The findings were analyzed using content analysis, a qualitative research method, which helped to identify the concepts and relationships that could be explained with a theoretical expression based on the interpreted data.