Abstract
Mass Transit System is considered as one of the important parameter in reducingPublic Transport (PT) problem worldwide. Commonly used systems under the umbrella of MassTransit are Bus Rapid Transit System (BRTS) and Light Rail Transit System (LRTS). BRTS isconsidered better in urban transport planning because of its lesser construction cost and higheraccessibility over LRTS. PT in Lahore is inadequate as compared to actual travel demand. This study /project aims at estimating the choice of informal transport as well as own-vehicle (private vehicle)users and also to identify encouraging factors which facilitate them to shift to BRTS. A StatedPreference (SP) approach was used to collect data about travel time, cost, distance, mode choice alongwith some socio-economic attributes, such as gender, age and occupation. Binary logistic regressionwas performed for creation of regression models. It was found that BRTS has a potential to attractmotorcycle users. However, car users prefer their own vehicles. Modal shift of people was founddependent on travel time and trip cost.
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