Abstract

Organizational effectiveness is vital component to satisfy the clients and the textile sector is not exempted in this context. This study focuses on examining the organizational effectiveness of textile exporting firms of Pakistan. Therefore, the purpose of this study is to examine the effectiveness of these firms based on different indicators such as; effectiveness, transparency and marketing practices of the committees. The data sources for this study were compiled from preliminary data from a sample of 377 senior management employees. The research population selected for the study is the management cadre of those textile firms who manufacture products for exports. This study has many contributions for the managers and clients who are associated with textile exports. The findings significantly support the hypothesis of a positive relationship between transparency and effectiveness of the firms and the positive relationship between the board performance and efficiency of the firms. However, it is established that the positive correlation hypothesis between marketing practices and the effectiveness of the firm has insignificant results.

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