Abstract

Objectives: To survey the current situation and assess factors affecting pharmacists’ behavior regarding the sale of vitamins at retail pharmacies in Vinh Long province from 2022 - 2023 based on the theory of planned behavior (TPB) research model. Methods: A cross-sectional descriptive study was conducted on 424 pharmacists at retail pharmacies in Vinh Long province using a set of printed or online questionnaires based on the Google Forms platform. Results: Among 424 pharmacists participating in the study, females accounted for 72.9%, compared to 27.1% of males; there were 47.9% with intermediate pharmaceutical education, and 45.3% were pharmacy owners. Multivariate analysis indicated that both "Attitude" and "Subjective norm" significantly influenced pharmacists’ behavior in selling dietary supplements at retail pharmacies in Vinh Long province from 2022 - 2023. Conclusion: "Attitude" is a factor that strongly affects pharmacists’ behavior regarding the sale of vitamins at retail pharmacies in Vinh Long province from 2022 - 2023.

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