Abstract
Online travel agencies (OTAs) are online travel platforms like Expedia.Com, Make My Trip, Booking.com, and Travelzoo, etc., which sell travel-related products and services such as hotels, flights, travel packages, rentals, amenities, and activities to customers. OTAs work as an intermediary between suppliers and customers and help both in selling and buying the products and services. Over the period, due to technological advancement, OTAs have captured an average of 40% to 50% of the total global travel market. Users of online travel agencies are also increasing significantly as they are getting numerous benefits like saving of time and money, cheapest fares, best travel options and deals, customize packages, and superior value propositions. The present study is empirical in nature and has measured the perception and satisfaction level of uses towards various products and services of online travel agencies (OTAs).
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