Evaluation of driver demand for in-vehicle information: An integrated method combining clustering and multivariate ordered probit model

Abstract

Introduction: The proper execution of driving tasks requires information support. While new technologies have increased the convenience of information access, they have also increased the risk of driver distraction and information overload. Meeting drivers’ demands and providing them with adequate information are crucial to driving safety. Methods: Based on a sample of 1,060 questionnaires, research on driving information demands is conducted from the perspective of drivers. A principal component analysis and the entropy method are integrated to quantify the driving information demands and preferences of drivers. The K-means classification algorithm is selected to classify the different types of driving information demands, including dynamic traffic information demands (DTIDs), static traffic information demands (STIDs), automotive driving status information demands (ATIDs), and total driving information demands (TDIDs). Fisher's least significant difference (LSD) is used to compare the differences in the numbers of self-reported crashes among different driving information demand levels. A multivariate ordered probit model is established to explore the potential factors that influence the different types of driving information demand levels. Results: The DTID is the driver's most in-demand information type, and accordingly, gender, driving experience, average driving mileage, driving skills, and driving style significantly affect the driving information demand levels. Moreover, the number of self-reported crashes decreased as the DTID, ATID, and TDID levels decreased. Conclusion: Driving information demands are affected by a variety of factors. This study also provides evidence that drivers who have higher driving information demands are more likely to drive more carefully and safely than their counterparts who do not exhibit high driving information demands. Practical implications: The results are indicative of the driver-oriented design of in-vehicle information systems and the development of dynamic information services as a way to avoid negative impacts on driving.