Abstract
The aim. To study the factors of doctors’ assessment of their lifestyle as a healthy one, as well as their readiness to take practical measures for health maintenance.
 Materials and methods. 167 doctors representing all macro regions of Ukraine were interviewed: the levels of awareness of myths about NCDs, locus of control and readiness to take practical measures aimed at health maintenance were determined. The main acting forces were determined by factor analysis. Cluster analysis was performed on the basis of the obtained factors using hierarchical (Ward’s method) and non-hierarchical (k-means method) clustering methods.
 Results. The following concepts were assessed: Myths about NCDs (11 factors, 3 elements, 4 clusters), locus of control (12 factors, 3 elements, 4 clusters), factors influencing health behavior (12 factors, 3 elements, 4 clusters), readiness to take practical measures aimed at health maintenance (22 factors, 4 elements, 2 clusters). Factors that positively and negatively affect a person's assessment of the lifestyle as a healthy one were identified.
 Conclusions. The selected subgroups (clusters) of respondents are a simple and effective method of building a better understanding of the target audience of campaigns to promote healthy lifestyles, which after proper clarification, verification and development of a reliable measurement tool can be used to create targeted messages for each population group after a proper clarification and verification
Highlights
Living a healthy lifestyle is an internationally recognized approach of preventing the onset and progression of non-communicable diseases (NCDs) [1]
167 doctors representing all macroregions of Ukraine were interviewed: the levels of awareness of myths about NCDs, locus of control and readiness to take practical measures aimed at health maintenance were determined
Readiness to take practical measures aimed at health maintenance (22 factors, 4 elements, 2 clusters)
Summary
Living a healthy lifestyle is an internationally recognized approach of preventing the onset and progression of non-communicable diseases (NCDs) [1]. Healthy living traditionally includes balanced diet, physical activity, quitting bad habits (smoking, abusive drinking behavior), etc. WHO pays great attention to the prevention of NCDs, but the communication aspect in programs to combat non-communicable diseases is fundamentally less developed than in infectious diseases or focuses on advocacy mechanisms [2]. Abraham, simplifying communication and promoting ready-made solutions instead of open inclusive dialogue is a mistake. Such actions are more aimed to convince society of the need to take certain actions than at making informed choices [4]
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
