Abstract

Many people who live in the coastal area of Tanjung Limau in Bontang work as fishermen which is not environmentally friendly (Hadi,2019). Their lives depend on the weather at sea and they cannot go to the sea and catch fish every day. In order to support their lives, they have to owe money from middlemen which is paid by selling the fish they get from the sea to the middlemen with low price so they have to owe money to middlemen. Tanjung Limau is an area which is affected to the business activities of PKT. This is the reason why PKT implements CSR Program of grouper fish and lobsters on floating net cages in Tanjung Limau. PKT prepares the tools and infrastructure of cultivation along with the lobsters and grouper fish seeds, program implementation assistance, capacity improvement and market access. The research method applied in this research is qualitative method with narrative type and the data collection is performed through interview, observation, and document study. The data source sample was selected purposively and snowball sampling. The result from the CSR program of PKT is the fishermen in Tanjung Limau is free from debt from middlemen, they have access to international markets, they become independent with this sustainable program and they can share profit with PKT with the share ratio of 1: 1 when PKT provides the seeds of grouper fish. With the profit share between PKT and Koperasi Nelayan Bontang Ekonomi dan Pariwisata Maritim, thus this PKT CSR Program is considered to exceed the traditional CSR program but this program has not fulfilled the elements of Creating Shared Value (CSV), therefore it is called CSR plus (CSR+).

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