Abstract
This paper adopts a qualitative method to study influencing factors, expands the field research, processes data based on factor analysis, and finally finds out primary factors that influence online buying decision. On the basis of primary factors, it builds up an evaluation system for B2C e-commerce websites to assess the representatives in each industry. The assessment results include current situation of China’s B2C e-commerce websites and their advantages and disadvantages. In terms of those findings, targeted strategies and recommendations are proposed to promote the development of China’s e-commerce websites.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Multimedia and Ubiquitous Engineering
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
